Sweet Spot Academy

About Sweet Spot Academy

Sweet Spot Academy helps entrepreneurs, small business and non-profit organizations filter out the noise and confusion in an overcrowded digital landscape to find practical answers and solutions that helps solve their business need or problem.

Since 2008, we have worked with individuals, non-profits, government agencies and companies from across Canada to strengthen their digital literacy, marketing communications, online marketing and social media skills through innovative, hands-on digital skills training and consulting programs.

We have helped hundreds of clients create a strong online presence that helps them to connect, engage and build positive relationships with their online networks using state-of- the-art digital marketing automation tools and platforms designed specifically for small business and non-profit organizations.

We Accomplish This By:

Offering a suite of scalable solutions that simplify ‘how’ to keep your business or non-profit organization moving forward.
Helping to simplify your marketing and business development processes by narrowing down your focus while maximizing your efforts.
Helping you define what you are truly after, then helping you to focus your budget and your time in the places that will yield the best Return on Investment.

Core Benefits – We Will Help You:

Utilize digital marketing tools and platforms to expand your marketing reach and presence across the social web so you connect with the right people to share relevant and meaningful information with your online community networks
Create a strong online presence for your organization that helps you to connect, engage and build positive relationships with your different communities and customer networks
Strengthen your digital literacy, marketing communications, online marketing and social media skills through innovative, hands-on skills training, coaching, and consulting programs
Create and implement a customized growth plan, while guiding you through the business development and marketing communication process
Implement proven marketing and business development methodologies using state-of-the-art digital marketing automation tools, and develop systematic processes and procedures that produce predictable results
Provide you with an unprecedented level of service and expertise for all your digital and email marketing campaigns, event management, social media, mobile marketing and much more

Industry Experience
In consultation with clients, we develop customized training programs that include a combination of live training, webinars and e-learning coaching and support using online project management software, VOIP technology and two e-learning membership sites. One-learning systems focuses on small business marketing and development, the other focuses on Online Internet Marketing. While the business development training programs are topic specific, an underlying goal is to teach participants the principles and methodologies of how to develop systematic processes and procedures that produce predictable results, and can be applied to any marketing and business development initiative that is undertaken by the business. We also provide training consulting and coaching services to government, industry groups and corporate business. We work on a project by project basis or on long-term contract as an outsourced, fully integrated business and digital skills training department.