Sweet Spot Academy helps entrepreneurs become successful small business owners. We make running, building and growing a business easier through our practical 'how-­to' business skills training, coaching and mentoring programs. Founded in 2008, we specialize in business and digital skills training, entrepreneurship and small business development training, and customer relationship management planning.

Our Purpose & Mission

Our sole purpose is to train, coach, guide and mentor entrepreneurs to become successful small business owners. Our mission is to change the economy within the provinces and regions we are doing business in by establishing a culture of entrepreneurship and building solid ecosystems.

Our Solutions

As business and digital consultants, we offer a suite of solutions that simplify ‘how' to keep your business moving forward. We have trained thousands of entrepreneurs and small business owners in Atlantic Canada, and we make running, building, and growing businesses easier through our practical, ready to apply 'how-to' business development skills training, coaching and advice.

We work with government, industry organizations and corporate business who serve sector specific entrepreneurs, small business and commodity groups. We also work directly with Entrepreneurs and Small Businesses as their business development growth coach and skills training partner. Our Up & Running training programs are entirely practical and hands-­on. We offer step-by-step systems designed to guide new entrepreneurs through the business start-­up process. As clients learn new management skills necessary to operate their business, they gain confidence in implementing their business development plans while moving their business forward.

Our Position

We have trained thousands of entrepreneurs and small business owners in Atlantic Canada and Ontario. We believe experienced experts who have 'been there, and done that' are best suited to provide real-­world training, advice, assistance and products to support small business operators in the launch and growth of their business.

Industry Experience

In consultation with clients, we develop customized training programs that include a combination of live training, webinars and e-­learning coaching and support using online project management software, VOIP technology and two e-­learning membership sites. One-­learning systems focuses on small business marketing and development, the other focuses on Online Internet Marketing.

While the business development training programs are topic specific, an underlying goal is to teach participants the principles and methodologies of how to develop systematic processes and procedures that produce predictable results, and can be applied to any marketing and business development initiative that is undertaken by the business.

We also provide training consulting and coaching services to government, industry groups and corporate business. We work on a project by project basis or on long-term contract as an outsourced, fully integrated business and digital skills training department.